There are many answers.
To save time.
We've all been there. The simple shoot that should take an hour or so suddenly becomes
a never-ending nightmare because the talent just can't get the words right. With prompting,
you can be done on schedule. Or maybe you're trying to do several pieces and you need to
keep stopping to give the talent time to study each new script. With prompting, it's 1-2-3 and
To save money.
As the old saying goes, "Time is Money." See above.
To assure accuracy.
We live in an age of expanding technology. Many presentations include complex concepts and
tongue-twisting terms. We also live in an age of increased litigation and regulation, so a lot of information
has to be presented in very precise terms. People speaking extemporaneously or from memory may
forget some important points or overstate others. With prompting, the words can be the same every time
To facilitate copy changes.
Once a speaker has memorized a piece, it is often difficult to make changes -- the speaker may
in advertently keep reverting to the previously memorized version. But with prompting, changes
-- whether simple or complex -- can be made and read immediately.
To assure positive communication.
Eye contact with the audience is a principal element of effective communication -- whether
on-camera or in-person. A speaker whose eyes are constantly shifting -- to look at a script or notes
on a podium, to glance at a cue card, or as a reflex of memory recall -- is not able to maintain good
eye contact with an audience or a camera, especially in a close-up. The presenter can appear to be shifty-eyed,
leading to a perception of deception. Prompting eliminates this problem.
To relieve stress on the presenter.
Very few people have the time or the ability to memorize a lengthy presentation. What's more, even a professional talent dealing
with 30-seconds of copy will often experience milliseconds of panic in remembering the next word. This may be reflected in facial
expressions (that "deer in the headlights" look), body language, and vocal inflections. With prompting, the words are right there,
so the presenter is relaxed and can concentrate on delivery.
And lets face the fact…
that with a prompter all of the above can and will be achieved.
“Poor Planning Promotes Poor Performance in Production”
Don’t be a producer that exhibits the 6 P’s in your production.